Lakers Fan “Goes Crazy” Suing LeBron for 100 Times the Ticket Price of $86K, After Horrifying “Fake Retirement” Ad!

Lakers Fan Sues LeBron James Over Misleading “Decision 2.0” Hennessy Advertisement

Los Angeles, October 9, 2025 — A devoted Los Angeles Lakers fan has filed a lawsuit against superstar LeBron James, accusing him of deception following a highly publicized but ultimately misleading promotional campaign known as “The Second Decision.” The fan, Andrew Garcia, alleges that the teaser led him to purchase two costly tickets for what he believed would be LeBron’s final game with the Lakers, only to discover the announcement was merely an advertisement for Hennessy liquor.

Garcia, 29, purchased two tickets priced at $432.83 each, totaling $865.66, for the Lakers’ March 31, 2026, matchup against the Cleveland Cavaliers, LeBron’s former team. He claims that after LeBron revealed the “decision” was not about retirement but an ad campaign, the tickets lost nearly all their value. Garcia subsequently filed a small claims lawsuit in Los Angeles County court, seeking repayment on the grounds of fraud, deception, and misrepresentation.

LeBron had initially teased the “Second Decision” video on social media with considerable fan speculation swirling around a possible retirement announcement, reminiscent of the original “Decision” in 2010 when he famously announced his move to the Miami Heat. The hype led to soaring ticket prices, as fans clambered to secure seats to witness what they expected would be a historic farewell.

The lawsuit highlights the pitfalls of ambiguous marketing tactics by sports celebrities, raising questions about the ethical boundaries of promotional stunts and their financial impact on fans. LeBron James has not publicly responded to the lawsuit or the fan backlash.

The Lakers’ 2025-26 NBA season is scheduled to begin on October 21 against the Golden State Warriors, with LeBron expected to continue playing alongside new teammates as the franchise aims to rebound after a disappointing playoff exit last season.

This case remains under review and could set a precedent for the responsibilities of athletes and brands in advertising campaigns that potentially mislead consumers.